Revolutionizing Yoma Bank's brand presence and user experience for mobile banking users through innovative multimedia design and educational videos.
Yoma Bank is one of Myanmar's leading financial institutions, known for its innovative products and customer-centric approach. This case study explores the critical role of a Full-time Senior Officer - Multimedia Designer in enhancing brand awareness and supporting marketing initiatives at Yoma Bank. It highlights the collaborative efforts with various teams and the impact of multimedia design on the bank's marketing strategies.
Challenges
As Yoma Bank strives to adapt to changing market dynamics and remain competitive, there are six key challenges that necessitate the presence of a skilled Graphic Designer: internal community building, brand and product awareness, digital products and services, user-centered education videos, content variety for internal bank-wide audiences, and brand consistency across the bank.
Static Design Solutions
As a Multimedia Designer at Yoma Bank, I applied the design thinking process to enhance the effectiveness of our design teams' projects. This user-centered approach involved empathizing with users through research, defining clear problem statements, ideating a range of creative solutions, prototyping designs, and testing them to gather feedback. Here are some selected static designs that I have worked-
Iconography Alignment across digital products
Viber Community Channel / Mobile Banking App Push-Notification Visuals
Internal Community Visuals
Mobile Banking App Banners
Bank Wide Monthly Newsletter Designs
User Education Email Newsletter Designs & Product Catalogue
Multimedia Solutions
During my tenure at Yoma Bank, I was also involved in various projects aimed at enhancing user experience and engagement through dynamic animations. One significant aspect of my role included creating compelling visual content that not only educated users but also entertained and simplified complex banking processes.
User Education Animations (How-to Step-by-Step Videos)
Icons Animation for Mobile Banking App
Fun & Entertaining Knowledge Sharing Programme (Video Shooting + Editing)
User Education Videos
Many users faced challenges navigating complex banking tasks independently, often requiring branch visits or external assistance. The goal was to reduce dependency on traditional support channels and empower users with self-sufficiency through innovative digital solutions.
I led the creation of a comprehensive user education series featuring engaging animations. These videos were designed to guide users through various functionalities of the Yoma Bank Next Mobile Application. The approach was user-centric, focusing on simplicity and clarity to ensure accessibility for all users, regardless of their technical proficiency.
Here is Educational Videos Playlist:
Click Here
Yoma Banking App UI Animation
In Myanmar’s dynamic mobile banking landscape, Yoma Bank embarked on a pioneering initiative to elevate its mobile banking app through innovative UI animation. This case study examines how Yoma Bank tackled crucial user experience challenges, set new industry standards, and reinforced its commitment to delivering exceptional digital banking services.
Together with UI/UX experts, tech leads, and product owners, we collaborated to conceptualize, design, and refine UI animations that addressed these challenges effectively. If you'd like to delve deeper into the methodologies, challenges, and transformative outcomes of this project, please visit the full case study on Medium here.